Marketing Executive

PROFILE 1

Intuitive Marketing Executive adept at increasing revenue and profits through diligent research and efficient resource allocation. Especially skilled at maximizing profits while working within a limited marketing budget. Specialize in identifying client needs and offering practical short-term and long-term solutions.

PROFILE 2

Analytics-driven, inbound Digital Marketing Manager with 3 years of experience designing powerful social media strategies, growing engaged online audiences, and developing eye-catching email campaigns that convert prospective customers.

PROFILE 3

Dynamic and motivated professional with a proven record of generating and building relationships, managing projects from concept to completion, designing educational strategies, and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. Adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.

PROFILE 4

Extensive experience in the commercial utilization of multiple social media channels including Facebook, Twitter and YouTube, I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions. With a degree in psychology and strong business acumen, I bring a customer focused approach to online and social marketing.

PROFILE 5

Marketing Manager with over eight years of experience. Proven success in running email marketing campaigns and implementing marketing strategies that have pulled in a 20% increase in qualified leads. Proficient in content, social media and inbound marketing strategies. Skilled, creative and innovative.

PROFILE 6

15+ years of initiating and delivering sustained results and effective change for Fortune 500 firms across a wide range of industries including enterprise software, digital marketing, advertising technology, e-commerce and government. Major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.

JOB ROLES & RESPONSIBILITIES 1

• Leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize, develop and execute marketing campaigns that build memorable brands.
• Expert in the technical, conceptual and content development of sales-driving collateral. Produce record-high marketing campaign response rates and execute successful product launches.
• Increased sales by 10% via email marketing campaigns.
• Lead marketing initiatives & implemented a centralized global marketing strategy to build brand awareness.
• Created and distributed valuable content to maintain customer communication and encourage feedback.
• Maintained corporate identity nationwide using on-line and offline promotional techniques.
• Implemented & Managed Global Marketing Calendar to include social media, tradeshows, email campaigns, press releases, and print advertising.
• Holds full responsibility for all marketing and communication matters.
• Has full responsibility for stand design decisions, catering and giveaways for industry trade fair.
• Provides marketing consultancy for specific campaigns and liaises with internal stakeholders.
• Maintains and updates company website, intranet site and internal marketing pages.
• Proactively drives, prepares and writes all communication, for example company announcements.

JOB ROLE & RESPONSIBILITIES 2

• Prepared an annual marketing plan, driving customer engagement and generating traffic to fashion outlets by 80% within four months.
• Conceptualized and renovated CRM program, increasing customer satisfaction from 80% to 95%, designed and organized a CRM training curriculum for the management team and 20 customer service employees.
• Led two junior executives to redesign brand identity manual, company profile, and advertisement sales kit, contributing 80% toward annual sales target within five months.
• Handled sales and assisted customers with payment plans setup and payments.
• Analyzed market and identified opportunities by formulating and implementing new ideas to increase sales and attract customers.
• Organized events to promote sales and took customers to site visits.
• Provided training to new employees to capitalize their strengths and abilities.
• Increased baseline revenue, consistently met and exceeded new business growth goals via collaborative selling.
• Key problem solver, go-to person for interacting and negotiating with challenging clients to close the sale.
• Created and executed team training for focus testing initiatives.
• Conducted advanced market and competitive analyses, highlighting opportunities and trends.
• Conducted analysis and monitoring of online KPIs, and campaign ROI optimization.
• Liaised with call center / online departments regarding targets, identifying slow-moving products.

JOB ROLE & RESPONSIBILITIES 3

• Organized road shows, trade shows and marketing events.
• Discovered and developed opportunities for marketing that involved advertising on the Internet, regional/national as well as specialist publications.
• Managed the production of marketing materials.
• Attended and organized company-related exhibitions, sales, promotional events, and others.
• Secured sponsorship's and assisted in creating and actualising publicity and marketing plans.
• Participated in delivery of approved marketing strategies – Effectively contributed to long-term strategies.
• Work in conjunction with Casino Marketing, Marketing Executives and on-property personnel to assist and facilitate qualified in-house casino customers.
• Delivering high quality support to the Marketing Team, taking on project work, assisting with campaigns, events and management reporting.
• General support for the implementation of all marketing activities across markets - to include branding, event management, collateral production and product promotion.
• To manage marketing projects from idea generation through to implementation and co-ordinate agencies, external suppliers and internal stakeholders to deliver activity on time and on budget.
• Build good working relationship with the UK. Create open lines of communication.
• Executing the development and delivery of a broad range of customer facing marketing material including product and corporate collateral, promotional and campaign items, point of sale material, reports, presentations, fulfilment packs and newsletters.
• Work with creative team and PR & Marketing Communication Manager to produce engaging marketing collateral for internal and external use.
• Coordinating with the Managers regarding the Sales targets.
• Cold calling to the customers.
• Visit the customers & give them information regarding the cars.
• Guide the customers about the car specifications by understanding their need.
• Closing the Sales call.
• Achieving the monthly targets.
• Collecting the database of the customers.
• Calling the customers & visiting them.
• Understanding the need of the customers.
• Providing the relevant information to the customers.
• Closing the sales call.
• Achieving the sales targets.

ACHIEVEMENTS

• Received Best Marketing Executive award in Nissan Company.
• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $3.2M (2012) to a projected $15.5M by 2017 year-end.
• Led market launch of 21 products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $4.6M in new annual sales.
• Created web portal to transform previously archaic intranet into a dynamic portal improving communication flow and adding an effective sales tool for field reps.
• Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget.
• Expanded client base by 78% in two years by consistently delivering goal-surpassing marketing results and ensuring client satisfaction.
• Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
• Served as primary copywriter on advertising campaigns for large accounts and new product launches.
• Assumed a lead role in pitch team meetings, and helped close major accounts ($500K to $1M+ initial contracts).
• Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
• Fully accountable for social media presence – adapted UK offerings, resulting in significant increase in engagement and traffic (+28% month on month, social traffic share +12%).
• Created RFPs for one of the company’s biggest contracts (ongoing negotiations), won contract worth $1.2m.
• Organized one-day VIP sales event, resulting in unprecedented web traffic volumes.
• Provided analysis and benchmarking for XXX, then created and managed eight sponsored music events involving social media public votes for artists, achieving total of 8,000 attendees.

ADDITIONAL SKILLS

• Strategic Market Planning and Execution
• Market Research
• Cross-Functional Teaming
• Strong counselling & convincing techniques.
• Budget Management & Cost Controls
• Competitive Analysis
• Database Administration
• Staff development & Leadership
• Vendor Relationship Management
• Sales Collateral & Support
• Marketing Programs
• Event Organization
• Sales Promotions
• Direct Marketing
• Email Marketing
• Online Advertising
• Negotiation
• Stress Management
• IT skills
• Good Teamwork Skills
• Communication Skills & Networking Ability
• Adaptability
• Strong Attention to Detail